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Web Design & Development

Your website should reflect the business you have now.

And be ready for where you're going next.

Maybe you built the first version yourself.

Maybe it was right when it launched, but the business has changed since then.

Maybe another company manages it and technically everything works, but nothing is really moving forward.

A good website should keep up.

We design and build custom WordPress websites around the business behind them. No generic industry template.

We start by understanding what the website needs to do, who it needs to speak to and how it fits into the rest of your business.

Your website is part of the business.

It is often one of the first places someone experiences your company.

Before they call, visit, book or ask for a quote, they are deciding whether they understand you and whether they trust you.

Your website needs to:

  • explain what you do clearly

  • reflect the quality of the business

  • help the right people find you

  • work properly on phones, tablets and desktops

  • make the next step obvious

  • be easy to maintain

  • connect with the systems you already use

  • give you room to change as the business changes

That is why we do not start with colours and layouts.

We start with the business.

Who are your customers? What are they looking for? What makes a good enquiry? What should they understand before they contact you? What happens after they do?

Then we design around that.

Liza Klingers
Founder, Solos Energy

“I can’t say enough good things about Marie-Line and her team at Thriveline! We originally hired her to rebuild our website, but they did such a great job that we now work with them on SEO, Google Ads, and Facebook Ads too.

Marie-Line and her team are super responsive, very patient, and always happy to meet with us whenever we need support (and we definitely have lots of questions and requests..). They make everything feel manageable and clearly explain what’s happening and why, which we really appreciate!

We’ve also seen a big improvement in our online presence and lead flow since working with them. It’s rare to find someone this reliable, proactive, and easy to work with. Highly recommend!!”

Designed for your business, not your industry.

There are plenty of shortcuts for producing a website that looks roughly like every other company in your market.

That is not what we are trying to do.

Your website is your digital storefront. It should feel like the real business behind it.

The design should make sense for your customers, your brand and the way you work.

We use technology to make the process more efficient, but the strategy, design direction and final decisions stay with people.

The goal is not to make your business look like the category.
It is to make your website feel like your business.

Custom WordPress

Development

We build primarily in WordPress using Bricks Builder.
That gives us the control to create custom websites without locking the site into a proprietary agency platform.

Depending on the project, we can help with:

    • Custom website design

    • WordPress development

    • Website redesigns

    • Ecommerce

    • Service and location pages

    • Forms and enquiry systems

    • CRM and third-party integrations

    • Analytics and conversion tracking

    • Accessibility

    • Website performance

    • Technical SEO foundations

    • Canadian hosting

    • Ongoing development and website care

The tools matter.

The decisions behind them matter more.

A website should look good.

It also needs to work.

Design is not just decoration.

A beautiful website that is confusing, slow or difficult to use is not doing its job.

We think about:

People should be able to understand where they are and find what they need without working for it.

Your site should work properly on the screen someone actually has in their hand.

We consider accessibility as part of the design and development process so the site works for more people and important information is easier to use.

Pages should load efficiently and the website should not be weighed down by unnecessary tools or effects.

Someone who is ready to take the next step should not have to hunt for a phone number, form, booking link or answer.

The site should be structured so adding a new service, location, campaign or piece of content does not require starting over.

Already have a website?

Good.

A rebuild is not automatically the answer.

Sometimes the existing site has a good foundation but needs stronger design, clearer content or better structure.

Sometimes the website itself is fine, but the relationship around it is not.

Changes take too long.

Technical problems stay unresolved.

Nobody is paying attention to what could work better.

Your provider keeps the site running but the ideas have stopped coming.

We can take over websites we did not build.

We start by looking at what you already have, what is worth keeping and what is getting in the way.

This may be a better place to start if:

  • your developer has disappeared
  • changes take too long
  • technical problems are not getting solved
  • the site has become difficult to manage
  • several suppliers are making disconnected changes
  • you are concerned about losing existing SEO
  • you are not ready for a full rebuild
  • you simply want a better digital partner
See Website Rescue →

Search starts with the website.

SEO is not something we bolt on after the site is finished.

How the website is structured, what each page explains, how pages connect, how quickly they load and how clearly the business is described all affect how well search engines can understand it.

For an existing site, we also look at what is already working.

A redesign should not casually throw away search visibility that took years to build.

Before making major changes, we look at what should be:

  • kept
  • improved
  • expanded
  • combined
  • redirected
  • removed

We want the new site to move the business forward without ignoring the value that already exists.

Explore SEO & Visibility →

Your website can connect to the rest of the business.

A website does not have to stop at sending an email.

An enquiry might need to:

  • reach the right person
  • create or update a CRM record
  • trigger a follow-up
  • move information into another system
  • update a report
  • start an internal process

Sometimes a small connection removes hours of repetitive work.

Because ThriveLine also works with AI, automation and integrations, we can look beyond the pages themselves when that makes sense.

Explore AI & Automation →

Featured project

Landmark Countertops

[Brief description of Landmark Countertops and the customers they serve.]

[Two or three sentences explaining the state of the previous website or the business need behind the project.]

[Summarize the website strategy, design, development and relevant visibility or technical work.]

[Verified result, business outcome or clear before-and-after improvement.]

View the Project

You own your website.

Your website should always belong to you.

So should your domain, analytics and important business accounts.

We do not create unnecessary vendor lock-in.

If you ever decide to leave, your digital assets should be able to leave with you.

We would rather clients stay because working with ThriveLine continues to be useful.

Canadian hosting · Green-powered servers · Client-owned accounts and assets

“Working with Marie-Line of ThriveLine has been an absolute game-changer for my business. Her team takes care of everything — from SEO that actually delivers results, to managing our Google Ads, and even keeping our website up-to-date and running smoothly. They’re proactive, responsive, and always explain things in a way that makes sense. I highly recommend them to anyone looking for a reliable and results-driven digital partner.”

Girlfriends Brow Bar

Frequently Asked Questions

It depends on the scope.

We quote after understanding what the website needs to do rather than publishing a number that may have very little to do with your project.

You will receive a clear proposal before work begins.

It depends on the size of the site, the content, integrations and how quickly decisions can be made.

We will give you a realistic schedule once we understand the project and keep you informed as the work moves forward.

No.

ThriveLine is based in Kelowna, British Columbia, and works with businesses in Canada and beyond.

We design and build custom WordPress websites around the business behind them.

We use WordPress and Bricks Builder as the technical foundation, but the structure and design are developed for the individual business.

Often, yes.

We review the existing setup before recommending a rebuild.

If the foundation is good, improving what you already have may make more sense.

Protecting existing search visibility is part of the planning.

We review important URLs, content, search data and redirects before making major changes.

Search rankings can change, but a redesign should be handled carefully so valuable existing work is not discarded unnecessarily.

Yes, when ecommerce is part of what the business needs.

It is one of the capabilities within our web design and development work rather than a separate service.

Yes.

Your website and important digital assets belong to you.

We do not build the relationship around making it difficult to leave.

Yes.

We provide managed hosting, website care and ongoing development for businesses that want their website properly looked after after launch.

Hosting & Website Care →

Your business has moved forward.

Your website should too.

Tell us what has changed, what is not working or what you want the website to do better.

We will start there.

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